Word of mouth is excellent small business advertising – but it’s slow, and may be hard for new businesses. If you want to grow your customer base more quickly, you have to advertise. With your small business to effectively reach your target market and attract new customers you have to been SEEN. If your not on the website if your not in the paper or magazine how will people know to call YOU !!! Don’t spend on a big advert choose a mid size one and book for 2/ 3 issue and ask for discounts.
When you do make up an advert just listing a phone number or website URL and adding your logo isn’t enough. I’m consistently amazed by the number of advertisements I look that lack any offer if clear information on what they have to offer. Change your advert a little each time you place an advert it looks new it looks fresh……..
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